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In September 2001, merged with [email protected], partnering with AOL and MSN to bring online dating to the general [email protected] was no longer free, after it became Match.com, but all the names were transferred, allowed a more diverse audience to gain access to In November 2004, Guinness World Records recognized as the largest online dating site in the world.Started in 2006, Military Cupid is part of the well-established Cupid Media network that operates over 30 reputable niche dating sites.With a commitment to connecting singles everywhere, we bring you an exclusive military dating site.The company stated that it planned to refocus its operation moving forward on on-line dating instead of hosting singles and speed-dating events. The new service offers hundreds of local events each month for members to attend. In April 2014, launched an updated mobile app called "Stream" which uses location to match people based upon photographs, using similar algorithms as the mobile dating app Tinder.Match Travel was an attempt about the same time as the Match Live brand to offer discounts via the then sister company Expedia, Inc. On November 10, 2005, a class action was filed by Matthew Evans against in federal court in Los Angeles alleging that "secretly employs people as 'date bait' to send bogus enticing E-mails and to go on as many as 100 dates a month – or three a day – to keep customers ponying up." The suit has been repudiated by IAC as baseless.The suit was dismissed by the United States District Court for the Central District of California on April 25, 2007.According to the complaint, filed in the United States District Court, Southern District of New York, represented by attorney Norah Hart, "Match misleads paying subscribers by charging them for the ability to write e-mails to members who can't reply to their e-mails or even read them." Another class-action lawsuit was filed in December 2010, alleging that the site maintains thousands of inactive, fake and fraudulent profiles on its dating site to mislead and lure consumers into subscribing.

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The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.

Daters would meet in a public location sponsored by

People would be involved in social activities and a form of speed dating together. Shortly afterwards, IAC fired Tim Sullivan as acting CEO, and laid off 30 people in the Dallas office involved with the Match Live brand.

On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ".[7] In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.

It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.

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